# Do Life with Your Customers: How Lifestyle Commerce Will Transform Online Shopping in the Next 5 Years.

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January 25, 2023

Lifestyle commerce is where a brand connects itself to the ideals, values, and aspirations of their target audience and, thus, brings its audience closer to its aspirational lifestyle.

[Read](/content/resources-posts/do-life-with-your-customers-how-lifestyle-commerce-will-transform-online-shopping-in-the-next-5-years/index.html)

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# The Lifestyle Gap - How eCommerce retailers lose $300B yearly, because they can't leverage the language of shoppers.

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July 19, 2022

At least 50% of Google searches for many apparel categories contain a lifestyle term, yet most e-commerce retailers miss out on capturing those sales.

[Read](/content/resources-posts/the-lifestyle-gap-ebook/index.html)

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